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Smooth transition from online connection to in-person date.
The feature comes at a time when Hinge is having to rethink its strategy in the increasingly competitive dating app landscape.
While originally a variation on swiped-based matching popularized by Tinder, Hinge this past fall launched a rebuilt app that focuses on relationships.
The service is in beta testing in New York, the site also notes.
However, the later versions of the Audrey website simply describe the app as “an intelligent assistant for the modern dater” and no longer mention her matchmaker/messaging role.
Instead of swiping, the new Hinge helps you tell your story by having users pick from a series of questions they can provide their own answers to, like their unusual skills, what they’re reading or watching, what they’re listening to, their favorite drink order, their go-to dish to cook, and so on.
That focus on authenticity, however, seems to stand in contrast to a project the company has been testing: Audrey, a personal assistant who will message your matches for you and schedule your dates.Online dating timing isn’t something most daters think about but should. Without setting a timetable to stop messaging and start dating, you are setting yourself up for trouble.Online dating tips are invaluable for people new to the online dating scene. Online dating has become the most effective way to meet new people since Y2K.If this is, in fact, how Audrey will work (a lot can change during a beta), then it’s fair to say that Hinge has identified a common pain point in internet dating.It takes time to find matches, filter messages, have the same introductory conversation with multiple people, then try to figure out who’s actually interested in going out versus just having a chat buddy.